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Cookie policy

Version of September 2025

The private limited liability company, incorporated in accordance with Belgian law, “WISEMEN”, with registered office at 3590 Diepenbeek, Watertorenstraat 2, with company registration number 0503.920.245 and known to the VAT-administration under number BE 0503.920.245 (hereinafter referred to as “Wisemen”, “we” or “us”);

Wisemen uses cookies to improve the browsing experience at https://wisemen.digital (hereinafter referred to as the "Website"). These cookies enable certain functions on our Website or measure how visitors use our Website.

With this cookie policy ("Cookie Policy") we wish to inform you, as a visitor to our Website, about the cookies and other tracking methods we use (and the way we do this).

What are cookies?

A cookie is a small text file that is placed in your computer's browser or on your mobile device by a website's server when you consult this site. The cookie contains a unique code that allows your browser to be recognized during visits to the website (this is a so-called 'session' cookie) or during subsequent, repeated visits (a so-called 'permanent' cookie). Cookies can be placed by the server of the website you visit or by partners with whom the website cooperates (e.g. Google Analytics, …). A website's server can only read the cookies it has placed itself and has no access to other information stored on your computer or mobile device. Cookies are stored on your computer or mobile device in a specific folder of your browser.

Cookies generally make interaction between the visitor and the website easier and faster and help the visitor to navigate between the different parts of the website. Cookies can also be used to make the content of the website more relevant to the visitor and adapt it to his personal taste and needs.

First Party cookies

First party cookies are used to serve various purposes, such as remembering user preferences, tracking shopping cart status during online shopping, providing personalized content, or gathering information to enhance the website. They are often placed by the website owner to monitor the performance and usage of their website.

First party cookies are placed by the website owner itself, they are distinct from third-party cookies, which, in turn, are placed by other websites and used for advertising purposes or collecting user data across multiple websites. First party cookies are typically less controversial than third-party cookies because they are confined to a single website and can only be read by that website.

Third Party cookies

Third-party cookies are cookies that are not managed or placed by us, but by a third party. This occurs during your visit of the Wisemen website. Third-party cookies ensure that certain data from your visit or use of a Wisemen online service is sent to third parties. These can include social media cookies or cookies from advertisers, which enable you to see advertisements. Although we do not manage or place these cookies ourselves, we make every effort to ensure that their placement by third parties through our platforms is as controlled as possible.

This Website uses different types of cookies and tracking methods

1. Strictly necessary cookies: These cookies are necessary for purely technical reasons for the use of the Website. In view of the technical necessity, there is only an information obligation and they are placed as soon as one enters the Website.

First party cookies

Name

CookieScriptConsent

Domain

.wisemen.digital

Expires

1 month

Purpose

This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly.

Third party cookies

Name

li_gc

Domain

.linkedin.com

Expires

6 months

Purpose

Used to store guest consent to the use of cookies for non-essential purposes

Name

__cf_bm

Domain

.hubspot.com

Expires

30 minutes

Purpose

This cookie is used to distinguish between humans and bots. This is beneficial for the Wisemen website, in order to make valid reports on the use of our website.

2. Functional cookies

These cookies improve the functionality of the Website by storing your preferences. We use functional cookies, among other things, to determine user authentication.

These cookies are necessary for the proper functioning of this Website. You cannot refuse them if you want to browse the Website, but they will only be placed after a choice has been made regarding the use of cookies.

First party cookies

Name

hubspotutk

Domain

.wisemen.digital

Expires

6 months

Purpose

This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

Name

_cfuvid

Domain

.wisemen.digital

Expires

Session

Purpose

This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

Third party cookies

Name

_cfuvid

Domain

.hubspot.com

Expires

Session

Purpose

This cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.

3. Analytical cookies

Analytical cookies allow us to measure how visitors use our Website. Based on this information, user statistics and reports can be generated. This enables us to improve the performance of the Website and thus provide a better user experience.  

The analytical cookies collect, among other things, the following data

  • The number of visitors on the Website;
  • How long a visitor visits the Website;
  • Search queries of visitors;
  • Information about the browser and devices used to visit our Website;
  • How the visitor ended up on the Website;
  • The speed of our Website;
  • The fonts used on the Website.

First party cookies

Name

_ga

Domain

.wisemen.digital

Expires

13 months

Purpose

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

Name

__hstc

Domain

.wisemen.digital

Expires

6 months

Purpose

This cookie name is associated with websites built on the HubSpot. platform. It is reported by them as being used for website analytics.

Name

_ga_#

Domain

.wisemen.digital

Expires

13 months

Purpose

This cookie is used by Google Analytics to persist session state.

Name

__hssrc

Domain

.wisemen.digital

Expires

Session

Purpose

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

Name

__hssc

Domain

.wisemen.digital

Expires

30 minutes

Purpose

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

4. Advertisement cookies

With your permission, we or our advertisers will place tracking cookies on your device to track your online browsing behaviour over time and provide relevant offers and recommendations tailored to your personal preferences. This also allows us to find out which other websites in our network you visit.

The following data is collected by means of tracking cookies:

  • Where on our Website you are;
  • Which pages you are viewing;
  • From which device you are accessing the Website;
  • What you click on on the Website;
  • Web pages visited;
  • IP addresses;
  • Cookie content;
  • Device settings.

If you have not given your consent but still see offers from us, these offers are not based on your behavior.

First party cookies

Name

_fbp

Domain

.wisemen.digital

Expires

3 months

Purpose

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Name

_lfa

Domain

.wisemen.digital

Expires

13 months

Purpose

Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.

Name

_gcl_au

Domain

.wisemen.digital

Expires

3 months

Purpose

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

Third party cookies

Name

bcookie

Domain

Linkedin.com

Expires

1 year

Purpose

This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.

Name

lidc

Domain

Linkedin.com

Expires

1 day

Purpose

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

Name

IDE

Domain

.doubleclick.net

Expires

1 year

Purpose

This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Name

test_cookie

Domain

.doubleclick.net

Expires

15 minutes

Purpose

This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.

5. Other tracking tools used by the Website

The Website also uses tools other than cookies to store information or access information stored on the end user's device;

  • Meta Pixel: The Meta pixel is a piece of code that we place on our website. It allows us to measure the effectiveness of our ads and gain insight into the actions people perform on our website.
  • LinkedIn Pixel: The LinkedIn Pixel is a piece of code on our website that gives Wisemen more insight into visitor behaviour and the performance of our LinkedIn ads.
  • Google Ads: We use tracking technologies from Google to measure the effectiveness of our advertising campaigns.

Applicable law – Disputes

This Cookie Policy is governed by and must therefore be interpreted in accordance with Belgian law.

Any disputes arising out of or in connection with this Cookie Policy shall be subject to the exclusive jurisdiction of the competent courts of Wisemen’s registered office..

Legal basis for processing

For the processing of necessary cookies, we rely the legal basis of legitimate interest.

For non-essential cookies, we rely on the legal basis of explicit consent. This consent can be withdrawn at any time.

Retention period

For info regarding the retention period of data collected through the various cookies we refer to our Privacy Policy.

What are your privacy rights?

To inform you regarding your privacy rights we refer you to our Privacy Policy.

Privacy regarding cookies

Wisemen’s privacy policy also applies to the processing of personal data that may be collected via cookies. Click here to go to our privacy policy.  

Wisemen’s privacy policy does not apply to the websites of third parties connected to our Website (such as social media). You should consult the cookie policy and/or privacy policy of these partners.

Managing and disabling cookies

  1. Most cookies have an expiration date, which means that they expire automatically   after a certain period of time and no longer record visitor data.
  2. You can also manage or refuse the installation of cookies via your browser settings. You can delete cookies already installed on your computer or mobile device at any time.
  3. How you can change these settings varies from browser to browser. If necessary, please consult the help function of your browser.
  4. If you block the storage of cookies, you may not be able to enjoy certain services offered by Wisemen on the Website.

Update cookie policy

Wisemen has the right to update this cookie policy by publishing a new version on the Website. You will always find the most recent version on this page, but if the cookie policy changes, you will also be asked to make a new cookie selection.

Contact Wisemen or the Data Protection Authority

If you have questions and/or remarks about this Cookie Policy or the manner in which Wisemen collects, uses and/or processes your personal data, please contact us:

    Via e-mail: legal@appwise.be

or

    Via post: Watertorenstraat 2, 3590 Diepenbeek

In case you are not satisfied with the way Wisemen handled your questions and/or remarks or have any complaints about the way Wisemen collects, uses and and/or processes your personal data, note that you have the right to lodge a complaint with the Data Protection Authority:

    Data Protection Authority (Gegevensbeschermingsautoriteit)

Drukpersstraat 35, 1000 Brussel

Tel: +32 (0)2 274 48 00

E-mail: contact@apd-gba.be

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