Cookie policy

Version of December 2023

The private limited liability company, incorporated in accordance with Belgian law, “WISEMEN”, with registered office at 3590 Diepenbeek, Watertorenstraat 2, with company registration number 0503.920.245 and known to the VAT-administration under number BE 0503.920.245 (hereinafter referred to as “Wisemen”, “we” or “us”);

Wisemen uses cookies to improve the browsing experience at https://wisemen.digital (hereinafter referred to as the “Website“). These cookies enable certain functions on our Website or measure how visitors use our Website.

With this cookie policy (“Cookie Policy“) we wish to inform you, as a visitor to our Website, about the cookies and other tracking methods we use (and the way we do this).

Wisemen uses cookies to improve the browsing experience at https://wisemen.digital (hereinafter referred to as the “Website“). These cookies enable certain functions on our Website or measure how visitors use our Website.

With this cookie policy (“Cookie Policy“) we wish to inform you, as a visitor to our Website, about the cookies and other tracking methods we use (and the way we do this).

What are cookies?

A cookie is a small text file that is placed in your computer’s browser or on your mobile device by a website’s server when you consult this site. The cookie contains a unique code that allows your browser to be recognized during visits to the website (this is a so-called ‘session’ cookie) or during subsequent, repeated visits (a so-called ‘permanent’ cookie). Cookies can be placed by the server of the website you visit or by partners with whom the website cooperates (e.g. Google Analytics, …). A website’s server can only read the cookies it has placed itself and has no access to other information stored on your computer or mobile device. Cookies are stored on your computer or mobile device in a specific folder of your browser.

Cookies generally make interaction between the visitor and the website easier and faster and help the visitor to navigate between the different parts of the website. Cookies can also be used to make the content of the website more relevant to the visitor and adapt it to his personal taste and needs.

First Party cookies

First party cookies are used to serve various purposes, such as remembering user preferences, tracking shopping cart status during online shopping, providing personalized content, or gathering information to enhance the website. They are often placed by the website owner to monitor the performance and usage of their website.

First party cookies are placed by the website owner itself, they are distinct from third-party cookies, which, in turn, are placed by other websites and used for advertising purposes or collecting user data across multiple websites. First party cookies are typically less controversial than third-party cookies because they are confined to a single website and can only be read by that website.

Third Party cookies

Third-party cookies are cookies that are not managed or placed by us, but by a third party. This occurs during your visit of the Wisemen website. Third-party cookies ensure that certain data from your visit or use of a Wisemen online service is sent to third parties. These can include social media cookies or cookies from advertisers, which enable you to see advertisements. Although we do not manage or place these cookies ourselves, we make every effort to ensure that their placement by third parties through our platforms is as controlled as possible.

This Website uses different types of cookies and tracking methods

1. Strictly necessary cookies:
These cookies are necessary for purely technical reasons for the use of the Website. In view of the technical necessity, there is only an information obligation and they are placed as soon as one enters the Website.

Third party cookies

    Name

    Domain

    Expires

    Purpose

    li_gc

    .linkedin.com

    6 months

    Used to store guest consent to the use of cookies for non-essential purposes

    _cfuvid

    zoominfo.com

    Session

    This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators

    __cf_bm 

    .hubspot.com

    30 minutes

    This cookie is used to distinguish between humans and bots. This is beneficial for the Wisemen website, in order to make valid reports on the use of our website.

    2. Functional cookies

    These cookies improve the functionality of the Website by storing your preferences. We use functional cookies, among other things, to determine user authentication.

    These cookies are necessary for the proper functioning of this Website. You cannot refuse them if you want to browse the Website, but they will only be placed after a choice has been made regarding the use of cookies.

    First party cookies

    Name

    Domain

    Expires

    Purpose

    hubspotutk 

    .wisemen.digital

    6 months

    This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

    3. Analytical cookies

    Analytical cookies allow us to measure how visitors use our Website. Based on this information, user statistics and reports can be generated. This enables us to improve the performance of the Website and thus provide a better user experience.

    The analytical cookies collect, among other things, the following data

    • The number of visitors on the Website;
    • How long a visitor visits the Website;
    • Search queries of visitors;
    • Information about the browser and devices used to visit our Website;
    • How the visitor ended up on the Website;
    • The speed of our Website;
    • The fonts used on the Website.

    First party cookies

    Name

    Domain

    Expires

    Purpose

    _ga

    .wisemen.digital

    13 months

    This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

    __hstc 

    .wisemen.digital

    6 months

    This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

    _ga_0JRX5BYMQK

    .wisemen.digital

    13 months

    This cookie is used by Google Analytics to persist session state.

    __hssrc 

    .wisemen.digital

    Session

    This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

    __hssc 

    .wisemen.digital

    30 minutes

    This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

    4. Advertisement cookies 

    With your permission, we or our advertisers will place tracking cookies on your device to track your online browsing behaviour over time and provide relevant offers and recommendations tailored to your personal preferences. This also allows us to find out which other websites in our network you visit.

    The following data is collected by means of tracking cookies:

    • Where on our Website you are;
    • Which pages you are viewing;
    • From which device you are accessing the Website;
    • What you click on on the Website;
    • Web pages visited;
    • IP addresses;
    • Cookie content;
    • Device settings.

    If you have not given your consent but still see offers from us, these offers are not based on your behavior.

    First party cookies:

    Name

    Domain

    Expires

    Purpose

    _fbp

    .wisemen.digital

    3 months

    Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

    _lfa

    .wisemen.digital

    13 months

    Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site

    Third party cookies:

    Name

    Domain

    Expires

    Purpose

    bcookie

    Linkedin.com

    1 year

    This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media

    lidc

    Linkedin.com

    1 day

    This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website

    5. Other tracking tools used by the Website

    The Website also uses tools other than cookies to store information or access information stored on the end user’s device;

    • Facebook Pixel: The Facebook pixel is a piece of code that we place on our website. It allows us to measure the effectiveness of our ads and gain insight into the actions people perform on our website.

    • LinkedIn Pixel: The LinkedIn Pixel is a piece of code on our website that gives Wisemen more insight into visitor behaviour and the performance of our LinkedIn ads.

    Applicable law – Disputes

    This Cookie Policy is governed by and must therefore be interpreted in accordance with Belgian law.

    Any disputes arising out of or in connection with this Cookie Policy shall be subject to the exclusive jurisdiction of the competent courts of Wisemen’s registered office..

    Legal basis for processing

    For the processing of necessary cookies, we rely the legal basis of legitimate interest.

    For non-essential cookies, we rely on the legal basis of explicit consent. This consent can be withdrawn at any time.

    Retention period

    For info regarding the retention period of data collected through the various cookies we refer to our Privacy Policy.

    What are your privacy rights?

    To inform you regarding your privacy rights we refer you to our Privacy Policy.

    Privacy regarding cookies

    Wisemen’s privacy policy also applies to the processing of personal data that may be collected via cookies. Click here to go to our privacy policy. 

    Wisemen’s privacy policy does not apply to the websites of third parties connected to our Website (such as social media). You should consult the cookie policy and/or privacy policy of these partners.

    Managing and disabling cookies

    1. Most cookies have an expiration date, which means that they expire automatically   after a certain period of time and no longer record visitor data.
    2. You can also manage or refuse the installation of cookies via your browser settings. You can delete cookies already installed on your computer or mobile device at any time.
    3. How you can change these settings varies from browser to browser. If necessary, please consult the help function of your browser.
    4. If you block the storage of cookies, you may not be able to enjoy certain services offered by Wisemen on the Website.

    Update cookie policy

    Wisemen has the right to update this cookie policy by publishing a new version on the Website. You will always find the most recent version on this page, but if the cookie policy changes, you will also be asked to make a new cookie selection.

    Contact Wisemen or the Data Protection Authority

    If you have questions and/or remarks about this Cookie Policy or the manner in which Wisemen collects, uses and/or processes your personal data, please contact us:

    • Via e-mail: legal@appwise.be

    or

    • Via post: Watertorenstraat 2, 3590 Diepenbeek

    In case you are not satisfied with the way Wisemen handled your questions and/or remarks or have any complaints about the way Wisemen collects, uses and and/or processes your personal data, note that you have the right to lodge a complaint with the Data Protection Authority:

    • Data Protection Authority (Gegevensbeschermingsautoriteit)

    Drukpersstraat 35, 1000 Brussel

    Tel: +32 (0)2 274 48 00

    E-mail: contact@apd-gba.be